Oct 2023 — Present, Lead Designer, WebFirst
Lead end-to-end design and user research for high-impact government projects in agriculture, health, and labor, ensuring all deliverables meet strict accessibility standards. Mentor other designers, writers, and researchers on the CX team. Worked with engineering to build scalable design systems and translate them into robust websites.
May 2022 — Aug 2023, Senior Product Designer, Nomad
Increased lead conversion by over 30% through website and sales funnel redesigns. Enhanced operational efficiency with automation, led cross-functional product development, strengthened brand identity, and managed sprint planning for key customer-facing initiatives.
Feb 2020 — Apr 2022, Senior UI/UX Designer, Motili (Daikin North America)
Drove core software platform automation and scaled organizational efficiency by implementing a design system used by multiple development teams. Optimized platform performance and boosted revenue for new business segments through B2C website research and design.
Mar 2019 — Jan 2020, Founding Product Designer, UpPurpose (United Way)
Implemented a design system to elevate user experience and brand cohesion across multiple product offerings. Drove new product development with competitor analysis and user interviews. Additionally, improved brand consistency by managing all visuals for marketing, product, and business development.
Oct 2016 — Mar 2019, Senior Product Designer, Four Winds Interactive/p>
Drove the design of flexible, out-of-the-box client solutions through cross-functional collaboration, validating all product iterations with customer research and user testing.
Mar 2014 — Mar 2016, UX Designer, AETNA / bswift
Designed new product features, contributed to front-end development and performed quality assurance. Managed the documentation, research, and design of an evolving design system across multiple products.
Nov 2010 — Mar 2014, Web Developer, The University of Chicago (ARD)
Managed the design, development, and testing of all emails, giving forms, and microsites for the alumni division. Architected the code base for the award-winning alumni magazine redesign.
Apr 2006 - Jun 2008, Account Coordinator, Moving Station, LLC
Cultivated strong client and customer relationships, managing daily reports for various clients. Interviewed and trained new operations team members during a period of rapid growth. Designed and implemented a computer literacy test to enhance the hiring process.
Aug 2005, BA - Advertising, Michigan State University/p>
Oct 2010, BA - Interactive Media, Illinois Institute of Art-Chicago
Figma, Adobe CS (CC), ChatGPT, Gemini, Claude, Sketch, Miro, Jira, Visual Studio, Drupal, MailChimp, Microsoft Office, HTML, CSS, design systems, responsive design, iOS/Android app design, generative AI, LLMs, user personas, journey mapping, site mapping, design workshops, wireframes, prototyping, A/B testing, information architecture, stakeholder alignment, usability testing, accessibility compliance (WCAG)